Context: Independent maritime product
SEAPORTH
A live maritime marketplace combining domain-rich vessel data with natural-language discovery and AI-assisted workflows.
Next.jsTailwind CSSAI/LLMSearch
Read case study Selected work & career inventory
Systems I’ve shaped, modernized, and shipped.
Independent products and privacy-safe career work spanning enterprise frontend engineering, personalization, MarTech, data, and AI.
26projects across my path since 2018
Flagship work
Projects that best represent my range.
Client / context: Global automotive manufacturer
Automotive Sales Incentive Platform
Modernization of a long-running sales-incentive platform toward a cleaner SPA architecture and updated user experience.
ReactTypeScriptRubyREST APIsLegacy Modernization
Read case study Client / context: Large European retail group
Print Production Automation
Modernized a legacy desktop workflow as an Adobe InDesign plugin for rule-driven, market-specific print production.
ReactTypeScriptAdobe CEPInDesign API.NET
Read case study Client / context: Global automotive manufacturer
Real-Time Personalization
Designed reusable personalization experiences and technical requirements across enterprise automotive web environments.
TypeScriptJavaScriptAdobe TargetSalesforceBehavioral Data
Read case study Client / context: Global automotive manufacturer
Automotive 3D Configurator
Frontend and integration work for an interactive vehicle configuration experience connected to enterprise product data and services.
TypeScriptReact3D WebEnterprise APIs
Read case study Career projects
Enterprise delivery and modernization.
Client / context: Premium automotive manufacturer
Global Data Layer Library
A strongly typed TypeScript interface that standardizes tracking events and payloads across digital products.
TypeScriptAPI DesignAnalyticsData Governance
Read case study Client / context: Multi-sector enterprise clients
Customer Data Platform Enablement
Customer-data modelling and activation work supporting profiles, behavioral signals, calculated insights, and personalized experiences.
Salesforce Data 360Data GraphsCalculated InsightsPersonalization
Read case study Client / context: Automotive, retail & education clients
Marketing Cloud Campaign Engineering
Personalization and campaign-delivery work across automotive, retail, and higher-education environments.
Salesforce Marketing CloudEmail StudioPersonalizationBehavioral Data
Read case study Client / context: Enterprise digital-experience clients
Experience Management & Optimization
Enterprise web delivery, experimentation, and targeting across Adobe Experience Manager and Adobe Target.
Adobe Experience ManagerAdobe TargetExperimentationWeb Personalization
Read case study Client / context: Large European retail group
Retail Article Management Platform
Frontend ownership for an SAP-connected enterprise application handling article and mutation workflows.
Vue.jsJavaScriptC#ASP.NET Web API
Read case study Client / context: Large European retail group
Retail Logistics Replacement Platform
A React and TypeScript replacement interface for article routing, lifecycle, warehouse, and storage workflows.
ReactTypeScriptEnterprise APIsDesign Systems
Read case study Client / context: Enterprise document-management client
Document Management Integration
An accessible embedded application exchanging information with a host document-management platform.
AngularJSJavaScriptIntegration APIsAccessibility
Read case study Client / context: Internal consultancy team
Internal Work Management Tool
An internal time-booking and documentation application built for everyday operational use.
Vue.jsJavaScriptMaterial Design
Read case study Client / context: Professional print-production client
Print Workflow Add-on
A small add-on and integration engagement within a professional print-production platform.
Platform IntegrationPrint Workflows
Read case study Client / context: Early-stage travel venture
Road-trip Platform
An early full-stack travel platform covering web implementation and general application architecture.
C#ASP.NET MVCHTMLCSS
Read case study Client / context: Retail innovation venture
In-store Interaction System
A patented software-and-hardware concept delivering configurable contextual content in physical retail spaces.
C#ASP.NET MVCWinFormsHardware Integration
Read case study Independent work
Products and technical exploration.
Context: Personal research project
Persian Sentiment Analyzer
An end-to-end Persian-language NLP project exploring sentiment analysis and language representations before the current LLM wave.
PythonTensorFlowKerasFastText
Read case study Context: Personal automation project
Boost Watcher
A packaged desktop app coordinating Discord clients, centrally managed guild rules, matching, notifications, and secure local configuration.
Tauri 2RustPreactTypeScript
Read case study Context: World of Warcraft community project
BOE Ledger
A serverless Discord bot tracking selected European World of Warcraft BOE auction prices and short-term history.
Cloudflare WorkersCloudflare KVDiscordGitHub Actions
Read case study Context: Personal realtime systems project
AshaLink
A peer-to-peer video-calling experiment with separate client, peer-server, and application-server components.
Socket.IORealtime SystemsP2PWebRTC Concepts
Read case study Context: Personal analytics project
IG-SAnalyzer
A React PWA for exploring Instagram engagement data through metrics, historical charts, and visual analysis.
ReactPWAJavaScriptData Visualization
Read case study Context: Influencer-marketing concept
Adviser
A full-stack influencer-marketing platform combining campaign operations, lightweight CRM/CMS features, and influencer evaluation.
C#ASP.NET MVCWeb APIAngularJS
Read case study Context: Social-media management concept
SocialCRM
A web and Windows application for social analytics, messaging, content, audiences, and campaign interactions.
C#.NETUWPJavaScript
Read case study Context: Employment marketplace concept
Karvarzi
An experimental platform connecting people seeking internships or early work opportunities with placement providers.
C#JavaScriptHTMLMarketplace Design
Read case study Context: Personal travel project
StepToIran
A static travel-oriented website and early web-design project focused on presenting Iran to visitors.
HTMLCSSJavaScriptStatic Web
Read case study Context: Personal developer identity
ashalogic.dev
My evolving portfolio and career narrative, designed and built as a focused home for projects, experience, and technical direction.
Next.jsReactTypeScriptTailwind CSS
Read case study