AI & data
Senior technical consultant · Solution engineer
I turn complex ideas into clear, useful software.
I’m Parsiya Keshavarz. I connect business needs with hands-on engineering across enterprise web platforms, personalization, MarTech, and AI.
Since 2018building digital products
What I do
Engineering with product sense.
I bridge strategy, design, and implementation to make ambitious products feel simple.
Solution engineering
Enterprise systems made clear
Personalization, MarTech, integrations, and modernization shaped into maintainable technical solutions.Product engineering
From interface to architecture
Hands-on React and TypeScript delivery backed by API design, domain modelling, and technical consulting.Toolbox
Broad range. Focused execution.
AI Systems
Agentic AI & LLM applicationsMCP & tool callingRAG & semantic searchAI evaluation & guardrailsPython & NLP
Salesforce, Adobe & MarTech
Salesforce Data 360Salesforce AgentforceSalesforce PersonalizationSalesforce Marketing CloudAdobe Experience PlatformAdobe Journey OptimizerAdobe TargetAdobe Experience Manager
Web Engineering
TypeScriptJavaScriptReactNext.jsNode.jsTailwind CSSWeb performance & accessibility
Architecture & Cloud
Solution designEnterprise integrationsAPI & library designEvent-driven architectureAzure / AWSDocker & CI/CDObservability
Data & Modernization
Customer data platformsData governance & consentPostgreSQL & SQLOAuth / OIDC & API securityC# / .NETLegacy modernization
Experience
From full-stack delivery to solution architecture.
CR
Senior technical consulting and solution engineering across personalization, customer data, Adobe Experience Manager, Adobe Target, Salesforce Marketing Cloud, Email Studio, and AI/LLM use cases.
Jan 2024
SD
Built enterprise web and personalization solutions, translating business needs into technical requirements and production implementations across automotive, retail, and higher-education contexts.
Sep 2022
S+B
Modernized enterprise applications using React, TypeScript, Vue, and AngularJS, including an Adobe InDesign automation plugin and SAP-connected internal platforms.
2020
HS
Work
Full Stack Developer
HooshmandSazan
2018 - 2020
Owned early-stage full-stack products in a small team, building web and desktop applications with C#, ASP.NET MVC, JavaScript, and WinForms.
2018
IAU
Completed a bachelor's degree in Software Engineering.
Get in touch
Have a hard problem worth solving?
Tell me what you’re building, where it’s stuck, and what success looks like.