Career project · 2022–Present
ActiveClient / context: Enterprise digital-experience clients
Experience Management & Optimization
Enterprise web delivery, experimentation, and targeting across Adobe Experience Manager and Adobe Target.
Adobe Experience ManagerAdobe TargetExperimentationWeb Personalization
Overview
The context
Digital-experience work connecting content-managed web delivery with targeting, testing, and broader personalization implementations.
Problem
What made it complex
- Coordinate content, targeting, and engineering concerns
- Create experiences that remain maintainable across enterprise websites
Approach
How I contributed
- Implemented targeting and optimization use cases
- Connected AEM delivery with personalization capabilities