Career project · 2022–Present
ActiveClient / context: Multi-sector enterprise clients
Customer Data Platform Enablement
Customer-data modelling and activation work supporting profiles, behavioral signals, calculated insights, and personalized experiences.
Salesforce Data 360Data GraphsCalculated InsightsPersonalization
Overview
The context
Enterprise customer-data work connecting profile and behavioral information with downstream personalization and campaign use cases.
Problem
What made it complex
- Turn fragmented data into usable audience and profile context
- Connect data design with real experience use cases
Approach
How I contributed
- Worked with data graphs, transformations, and calculated insights
- Aligned activation requirements with personalization implementations